Heightened awareness around the experience of the AAPI+ community is a hugely important moment for our culture as a whole. I think about the lives lost three weeks ago, and for the years and generations before that have suffered in silence and I’m left in the unusual position of being…


(photo credit: Lily W, one of our newest, youngest WFH egglets)

I’m not tending to legions of sick people in an Emergency Room today, nor am I keeping the country fed by stocking the shelves of our local grocery stores or any and all of the incredibly important jobs that…


Let me start by saying for pretty much as long as I remember, I’ve kind of hated the celebration side of the New Year. Judgement-free zone: totally cool if you love celebrating, I just prefer celebrating all the other 364 days of the year. But, like many people, I‘ll write…


Two weeks ago, I became the CEO of an agency.

Ha, there are a few words I never thought I’d say.

Let’s just say the thing out loud: I’m not what you expect to see as a CEO. Not just the obvious stuff, but the more subtle ways in which…


Photo credit: these are not paid actors. They are members of my team that agreed to let me use this photograph for something it was totally not intended for.

I realize writing these “year in review” posts will eventually get old. Apologies in advance for likely some redundancy from last, but as Whitesnake so eloquently put it, “Here I Go Again.”

Year Three at Omelet. I reckon it was a good one for us! I’m excited about the future…


Identity is a loaded concept. Always has been, but these days, even more so. Everyone carries multiple identities through the journey of their lives — your “home” self, your “work” self, your “IDGAF it’s Saturday” self, etc etc. All of us do it. …


I’m lucky in that I get to spend time thinking about careers and development as part of my day job these days. Every time I have the opportunity to talk to people about development, my conversation always veers into the role mentors have had in my world. The funny part…


Well, there are many ways to characterize a year. It would be easy to default to “dumpster fire,” but that’s too easy. Also, to be totally honest, outside the political folly / threats of nuclear wars, the year has been pretty awesome. …


November is historically my time of renewal / new starts. If you know me well, you know I’m a bit of a wanderer when it comes to my career. I’ve honestly loved most every moment of all the agencies I’ve been a part of in LA, taking along with me…


There are days in this life where you turn on the radio (yes, terrestrial CAR RADIO people) and think, “huh, that’s sort of a bizarre song to make it into the Top 40 world.”

Or browse through Spotify’s Chart Toppers (or even better yet the “Viral” charts). …

Thas Naseemuddeen

Strategist. Enjoys a good giggle and dance in the desert. Wired for creative leadership…and I'm Canadian 'eh. Chief of a thing.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store